Focus on Asian markets

A+W successful at China Glass 2017

A+W was represented with two booths at once at this year’s China Glass in Beijing: A colleague from the Chinese branch of the globally represented software company informed about the latest A+W developments in the fields of order entry, production control and cutting optimization.

Another important point of contact was the booth of the Chinese A+W machine partner NorthGlass Automation. A+W controls complex production lines, which are manufactured by the technology partner.

At the same time, the partnership with NorthGlass Automation that was formed especially for the Chinese market helps A+W to open up this important and very special market. The cooperation was explained to interested parties by the A+W software experts along with colleagues from the technology partner.

The importance of the China Glass has long reached beyond the Chinese border into the Asia-Pacific region – even on a global scale, it has become a leading tradeshow. As one of the three most important glass tradeshows, it offers unparalleled insights into China’s thriving glass industry for industry professionals from all over the world.

„Those who are globally active,” explains Dr. Klaus Mühlhans, A+W representative at the NorthGlass booth, “must show their presence here. Today, high tech glass is produced in China for the domestic market and worldwide export with state-of-the-art equipment. In order to also control the state-of-the-art machinery, it is essential to use premium software to keep the market booming.”

Alfred Cortisse, Director Global Key Accounts at A+W: „We are adjusting the A+W portfolio to suit the needs of the Chinese market. There is a great demand because many glass refiners and manufacturers are not yet using the appropriate software. The more complex and demanding glass structures become, the more important are industry-specific systems.